Line Development: Daire by Süren
In my Line Development Studio class, we were divided into groups to cultivate a fashion apparel brand, while emanating the project’s theme: circularity. We were tasked to come up with original designs, a buying and marketing plan, and finalize it in front of a panel of critics and classmates. The project was sponsored by Cotton Works and mentored by Jodi Sandman, CEO of Crescala Collective. Our garments were required to be at least 70% cotton while adhering to the circularity requirements.
In the video above, the Abby Top transforms from a shirt into a bag using adjustable zippers, showcasing the brand’s commitment to functional, circular design.
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CLO 3D, Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Collaboration, Public Speaking, Research
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The semester-long project was full of trial and error, which made the process both challenging and rewarding. My role focused on creating the website, developing the brand collaboration, and managing key administrative elements.
In line with the theme of circularity, the Süren team set out to create a brand centered on convertibility for the modern working woman. The goal was to design garments that are both metamorphic and timeless, allowing wearers to adapt their wardrobe without the need for constant consumption.
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At the end of the semester, our team presented the final project in front of critics and classmates. The entire experience felt incredibly rewarding. What started as an overwhelming idea turned into a fully developed brand we built from the ground up. Süren became one of my favorite projects to date and truly one of the most creative concepts I’ve had the pleasure of being part of.
