Fashion Sustainability: Make the Label Count

For my group’s final project in my Fashion Sustainability class, we were assigned to create a clothing label that displays transparency and circularity to the consumer. We were instructed to choose garments made out of natural fibers as the tester of the label. This was a test to see how much social, political, and environmental knowledge we had gained in the past semester, and because of that, my group and I knew that we had a huge responsibility to create a socially effective project.

We created Circle, a QR Code label that showcases the garment workers' information, care and disposal instructions, and the garment’s environmental impact. This project means the most to me because it was the start of my passion for circularity and helped me build connections that ultimately led me to work for Professor Guthrie, the professor of the class and sustainable fashion expert!

Fun Fact: The QR Code above still works!

Circle QR Label

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Circle QR Label ~

Market and Textile Research, Collaboration, Adobe Illustrator, Adobe Photoshop, Public Speaking
My group and I collaborated to create Circle, a concept inspired by the lack of transparency in care instructions on clothing. Often, these labels become unreadable over time, and as a result, consumers are left unaware of how to properly care for their garments.
To support our idea, we conducted market research by reaching out to friends, family members, and even strangers to understand what the general public knows about the impact of textile waste. Based on our findings, we designed the label above using Adobe Photoshop and Illustrator.
We then applied our textile and fiber knowledge to complete the rest of the project and presented our final work in front of our professor and classmates.
This project concept was one of the most unique challenges that I had in my college experience. To understand the social responsibility and the environmental impact of textile waste while collaborating is not an easy task.
This project led me to work with Professor Guthrie the next semester with her as her first Research Assistant for Pop Up Stop. It is not an exaggeration when I say this class changed my life.